Search Engine Optimization or SEO increases the visibility of a blog or website by using different methods. The creation of content remains a strong point of SEO, it will nevertheless be insufficient to serve as a lever to develop the popularity of a site. The combination of many SEO practices then becomes currently unavoidable, adding that they change regularly according to trends.
THE KEYSTONE IN SEO: QUALITY CONTENT
The content of the site is a simple and essential element to benefit from a good visibility on the internet. It will have to be taken care of in order to attract more Internet users, while delivering the desired impact. The structuring of the text will therefore be based on the choice of a good theme, then integrating different parts and sub-parts to meet the HTLM markup requirement of search engines. This construction solution will also facilitate the development of ideas, and will bring a high quality content through the writing of useful information for visitors.
The production of content will also need to be accompanied by a long tail strategy in order to position it on search engines. This strategy will then place the content on a longer query using keywords related to the theme, and is clearly superior to the use of generic keywords. The site and its content will thus become more visible and will even be able to reach users doing precise searches.
SOCIAL NETWORKS, THE INDIRECT SEO METHOD
Social networks have also embraced the trend of SEO and are a non-intrusive way to disseminate a site’s content. Indeed, they can affect the reputation of a site or a company, representing excellent backlinks to ensure credibility and transparency to the public. The opening of an account on social networks will finally help to establish more trust and proximity to Internet users.
Sharing qualitative and engaging content on social networks remains the main objective while making the community grow. The diversification of publications will therefore be a major asset especially for the creation of accounts on multiple social networks. However, since it is not possible to respond immediately to an Internet user, the use of a chatbot is definitely recommended. On the other hand, the choice and configuration of the chatbot will have to be meticulous at the risk of losing notoriety.
SECURITY: THE INDISPENSABLE STANDARD
Security on the Internet ensures the sustainability of the website in general, and visitors will not stay and are unlikely to return to the site if they detect a security breach. The Google search engine, for example, requires the implementation of the secure HTTPS protocol, which is now one of the most popular search engine optimization criteria. However, this protocol is still a classic element that must exist within the site and must, therefore, be supported by additional tools to secure the site correctly.